Audience Alignment

Knowing your audience and how your products or services solve their specific problems is the first step in creating a marketing strategy that works. When you understand what your audience wants, what holds them back, and what motivates them to act, you can stop guessing at what to say and start creating content with purpose. Audience alignment helps you focus your messaging, clarify your offers, and build stronger connections across every channel. It is the foundation that makes every marketing decision clearer, faster, and more effective.

The Audience Alignment Kit:

A 60-minute strategy call

We’ll start with a focused session to get clear on your business, audience, and goals. You’ll share key details and complete a short intake so we can shape a strategy that reflects your brand and market.

Detailed audience profiles

Get three detailed profiles that go deeper than demographics—each includes your audience’s motivations, pain points, and decision triggers to help you connect with the right people in the right way.

Brand-aligned messaging

You’ll walk away with tailored messaging that speaks directly to each audience. These clear, strategic talking points are designed to strengthen connection and support your offers across all channels.

Client feedback:

"I've worked with Liz for six years and she is a very strong communications strategist and writer. I am very happy with Liz's work and highly recommend her. "

Judi B. | Marketing Director

"In addition to being an exceptional writer and communicator, Liz is a pleasure to work with! She really listens to the needs of her clients, asks insightful questions, and delivers on what she's promised."

Melanie N. | Owner

"Liz's eye for branding and best practices is awesome! She's also super passionate about what she does and demonstrates that in her work."

Abigail B. | Owner

"Liz is an incredible talent and so incredibly thorough in her research and approach. She's a gem and we're so lucky to have worked with her!"

Emily G. | Owner

Align With Your Audience

Align With Your Audience

Align With Your Audience

Align With Your Audience

Align With Your Audience

Align With Your Audience

The Audience Alignment Kit:

A 60-minute strategy call

Detailed audience profiles

Brand-aligned messaging

Each Audience Alignment Kit Includes:

When you're aligned with your audience, every post has a purpose.

Want to learn if the Audience Alignment Kit is right for you

Client feedback:

Need more than audience insights?

Want total brand clarity?

Align With Your Audience

The Audience Alignment Kit:

A 60-minute strategy call

Detailed audience profiles

Brand-aligned messaging

Each Audience Alignment Kit Includes:

When you're aligned with your audience, every post has a purpose.

Want to learn if the Audience Alignment Kit is right for you

Client feedback:

Need more than audience insights?

Want total brand clarity?

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