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Audience Alignment

Knowing your audience and how your products or services solve their specific problems is the first step in creating a marketing strategy that works. When you understand what your audience wants, what holds them back, and what motivates them to act, you can stop guessing at what to say and start creating content with purpose.

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The Audience Alignment Kit is a strategic foundation for marketers, business owners and content creators who want to stop guessing and start connecting. This offer includes a 60-minute 1:1 strategy call, three detailed audience profiles that go beyond demographics, and brand-aligned messaging tailored to each audience segment.

You will receive a short intake worksheet to guide our session, along with a customized document outlining your audience’s motivations, pain points, decision triggers and strategic messaging you can use across platforms. Whether you are refining your content strategy, launching a new offer or simply looking for more clarity, this kit will help you simplify your marketing and speak directly to the people who matter most.

When you're aligned with your audience, every post has a purpose.

Each Audience Alignment Kit Includes:

investment - $495

  • A 60-minute strategy call + intake worksheet

  • Three detailed audience profiles with motivations, pain points, and decision triggers

  • Brand-aligned messaging recommendations for each profile

  • Delivery via a six-page deck
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Our Process

Step 1

We’ll start with an intake worksheet followed by a focused session to get clear on your business, audience, and goals. You’ll share key details so we can shape a strategy that reflects your brand and market.

Step 2

Get three detailed profiles that go deeper than demographics—each will contain details on your audience’s motivations, pain points, and decision triggers to help you connect with the right people in the right way.

Step 3

Building off your differentiators and audience's desires, you’ll receive a tailored messaging guide that speaks directly to each audience. These clear, strategic talking points are designed to strengthen connections and support your offers across all channels.

Judi B. | Marketing Director

"I've worked with Liz for six years and she is a very strong communications strategist and writer. She wrote and edited several blogs and ebooks for our business. Liz did comprehensive research on the topics and successfully wrote in a voice consistent with our brand. I am very happy with Liz's work and highly recommend her."

Melanie N. | Owner

"In addition to being an exceptional writer and communicator, Liz is a pleasure to work with! She really listens to the needs of her clients, asks insightful questions, and delivers on what she's promised. I would highly recommend Liz for any content writing or social support needs."

Abigail B. | Owner

"Liz's eye for branding and best practices is awesome! She's also super passionate about what she does and demonstrates that in her work."

Emily G. | OWNER

"Liz is an incredible talent and so incredibly thorough in her research and approach. She's a gem and we're so lucky to have worked with her!"

Strengthen your brand with audience-aligned content

Let's talk about how audience-aligned messaging can support your goals. Book a free strategy call today.

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